In 2014, Edie Campbell is the face for Yves Saint Laurent's Black Opium ad. Four years later, Zoë Kravitz becomes the new ambassador for...

Consumers' voice is as important as digital communication by brands. Not only does it bring reviews on products and services but it also...

LIBRE, an ode to freedom After 7 years and 1500 trials to find the Libre perfume composition. Saint Laurent wanted to create a «boyish»...

It was one of the most avant-gardist fashion houses of the time. Founded in 1961, Saint Laurent was originally a House of Haute Couture...

Did you ever wondered who was Gucci's ambassadors through the years? Let's discover it together! #HarryStyles #International #Hanni

We all know how successful the Bloom collection have been! One perfume led to many others, all based on the same story, same creation and...

We all know that behind such a luxury brand is a big strategy work! What if we talked about Gucci's digital strategies? “The distinction...

Let's find out what people first think about when smelling the amazing gucci perfumes! Gucci, the Italian brand is nowadays a very known...

Guerlain is now very present on our screens and redoubles its imagination and talent to transport us and make us dream, whether it is...

What do consumers think about the personalization of Guerlain fragrances? What are their feelings? The beginnings of personalization In...

Natalia Vodianova Shalimar, Guerlain's most iconic fragrance has been represented by Russian model Natalia Vodianova since 2008. Shalimar...

The perfume industry represents a market of over 26 billion euros in 2019. Several world-renowned brands compete in the market, and each...

When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical...

Many people are interested at first sight in the design of the perfume bottle. Because most of the time, before smelling a perfume, we...

Highlight : 55 K People Talking about 95 K Mentions 14 M Estimated Reach Demographics: Age: Most of the La Vie Est Belle buyer this age...

Lancôme: Recharge your Idôle Bottle Since 2019, Idôle is refillable at refilling fountains! Where? It is now available in a multitude of...

As a recent owner of a brand-new Miss Dior perfume bottle, and because I am clearly obsessed with the smell, I decided to take a look, my...

I have been waiting, my dear readers, to get my hands on one of Dior’s iconic perfume for so long and finally, this day has come! As soon...

There are thousands of cultures, languages, and traditions in the world; and because of that diversity, we can all agree that we are all...

As young women, we were always told, that given the right pair of shoes, we can conquer the world. Well, I can assure you that, as a...