Guerlain's brand muses and ambassadors
- juliettemonier8
- Nov 25, 2022
- 2 min read
Natalia Vodianova
Shalimar, Guerlain's most iconic fragrance has been represented by Russian model Natalia Vodianova since 2008. Shalimar has benefited from great advertising campaigns with colossal means put in place, signed by the greatest photographers and directors like Ridley Scott, Jean-Paul Goude or Peter Lindbergh. Natalia, an iconic figure in the fashion world, Natalia has walked the runway for some of the most famous haute couture houses such as Yves Saint Laurent and Valentino. A real asset for the image of the brand that wanted to offer this muse. One of the most striking spots for Shalimar, is when she revealed her nudity on the song of "Initials BB" by Serge Gainsbourg.

Sophie Marceau
Sophie Marceau one of the most famous French actresses was the muse of the perfume Champs-Elysées in 1996. This perfume "Floral Musqué Fruité" is a tribute to the City of Light and an ode to the Parisian woman, adulated by Guerlain. 28 years later, you can still find this perfume that has become cult. During the advertisement, we can see Sophie strolling on the most beautiful avenue in the world, totally empty.

Angelina Jolie
Angelina Jolie, famous American actress, describes Guerlain as "the leader of the perfume industry". She accepted the proposal to become muse because for her it is thanks to the links that Guerlain has been able to establish between generations. In addition, the mother of Angelina Jolie liked to wear a powder of the brand. The actress confides then to pay her here a kind of tribute. Mon Guerlain appears to be his madeleine de Proust. Moreover, it is precisely all this attachment that we find in the advertising for the new Mon Guerlain.

La Petite Robe Noire
After having several international muses recognized in the world, Guerlain took a bold challenge regarding the perfume of la Petite Robe Noire, a perfume created in 2008. They just bet on the prestigious name of the brand and did not take any muse except the drawing of this woman representing the Parisian classy woman. A real success for the perfume and the brand which is ranked number 2 in sales in France. Its success is due to the incredible advertising campaign that accompanied its launch. Indeed, since 2012, La Petite Robe Noire was everywhere and everyone knows today the famous silhouette of Guerlain drawn in India ink by the duo of illustrators Kuntzel & Deygas.

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