What is Gucci's strategy?

We all know that behind such a luxury brand is a big strategy work! What if we talked about Gucci's digital strategies?

“The distinction between online and offline is conventionally seen as the distinction between computer-mediated communication and face-to-face communication (e.g., face time), respectively. Online is virtuality or cyberspace, and offline is reality (i.e., real life or "meatspace")”. Wikipedia said.

As Gucci’s target is young, this is the best platforms to advertise their products, since we are all nowadays connected on social medias such as Instagram, and spend a lot of time on Internet, where advertising is very important, this is a good way for the brand to promote what they want. Gucci has a strong platform on Instagram where everything is constantly updated every week.

Communication mix is a company’s specific methods to promote themselves. Let me tell you more about how Gucci promotes -successfully- its products, how th

ey inspire customers to buy! Indeed, Gucci promotes their products through advertisement, through the use of medias including magazines. Also, by using editorials and billboards, it replicates the wealth of the brand to the consumers and matches their brand identity. Understand and use to their best ability. The campaigns capture the heritage and identity perfectly. The magazine editorials scream luxury and high quality which is what this brand stands for. Each story is dramatic and electric which reflect the feel of the collections.

Social Medias:

There’s always movement on their account which makes us always see the brand on our feeds. Moreover, a strategy Gucci has that other competitors such as Balenciaga doesn’t have is the fact that through their Instagram, we are able to directly shop products! No need to go out of the platform and search for it from scratch. What an easy and quick way to purchase the products we want. Less time-consuming. Don’t you think? This is a good way to interact.

Websites:

Obviously, this luxury brand has a website. But different from the others! Gucci use their websites to visually communicate their brand to the consumer through the use of video streams. The brand used this platform to showcase their collection campaigns on instead of television campaigns. This is a good way for us, consumers, to regularly watch them every time, anywhere, at any moment when we land on their website! This is a way for Gucci to have free and easy promotions by promoting their products directly to them through the use of technology.

Celebrity Gifting:

What’s better than seeing our favorite products on celebrities we admire and see on our social media every day?! For example, a gift for a celebrity entering a red carpet. Indeed, this is one of Gucci’s strategies! This creates awareness and interest for the brand when the celebrity is asked “who are you wearing tonight?” free and successful promotional tactics! Don’t you think? Gucci looks at celebrities for outfit inspiration and will follow brands they wear.

According to Digimind, 24.000 people were talking about the Gucci Fragrance collection in the last year; Most of them are writers, artists, entrepreneurs… from many interests like business, food, shopping and so on. Moreover, we can also see that their products have been present in almost every part of the world, mostly in Europe and South-East of Asia.