The World is Yours, Take Care of it
- mariahowayek11
- Nov 25, 2022
- 2 min read
Lancôme: Recharge your Idôle Bottle
Since 2019, Idôle is refillable at refilling fountains!
Where?
It is now available in a multitude of points of sale in France such as Sephora, Nocibe, Marionnaud…
You can find the list of point of sales in France :
Why?
At L’Oréal, sustainably packaged products are top-of-mind for eco-conscious consumers who want to reduce waste and invest in products that are aligned with their values. While deciding to keep and refill a fragrance bottle may require more intention and effort than usual, those who refill a bottle of Idôle are rewarded with a discount.
The fragrance itself also supports sustainable initiatives, Rose Petal from Isparta and Vanilla from Madagascar, ingredients from sustainable and supportive sectors, make up the formula of this resolutely daring and committed Eau de Parfum.
the Idôle Eau de Parfum bottle contains more than 10% recycled glass.
Lancôme will refill any sized bottle of Idôle to make sure that you are always topped up with your favourite feminine fragrance.
For who?
Based on a sentiment analysis by Digi mind, it appears that 70% of people have a positive sentiment concerning sustainable fragrances while 27% are neutral. The target would mainly be those 70% but also people who are neutral to whom awareness could be raised.
Design?
To respect these codes, a sleek design was imagined on the outside, slightly faceted to refer to the aesthetics of the bottle. The initial concept was to find a way to refill the bottles from below, so we imagined a pivoting front that unfolds outside the shelf and reveals a wave symbolizing the source at the origin of the filling. The set had to remain enigmatic once closed, then reveal its function and meaning when opened in front of the consumer. The idea was to create a functional and intuitive product for the user. Integrate and conceal the technique as much as possible, simplify use by integrating a single and multifunctional button. It is not a self-service machine: it was therefore necessary to lock the assembly, hence this folding door and the creation of a specific key.
What’s next?
La Vie Est Belle Eau is also another Lancôme rechargeable fragrance and is now available to allow you to refill your precious bottle at home.
By 2025, all Lancôme best-selling fragrances will be refillable.
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