The beauty of the Design Bottles - Lancôme

Many people are interested at first sight in the design of the perfume bottle. Because most of the time, before smelling a perfume, we first admire the style of the perfume bottle. This is why the design of an empty Perfume Bottle is more often reminiscent of what this glass bottle contained.

In this article, you will find the design characteristics and history of the most iconic fragrance of Lancome.

Trésor, 1952:

To imprison all the richness of its perfume, the Lancôme house decided, in 1952, to design an exceptional perfume bottle, endowed with an unprecedented refinement, but very difficult to produce. In this case, the bottle of Trésor de Lancôme was carved like a diamond and had 75 facets, polished by hand. Two unequal sides also completed the whole: one being flat and the other having the shape of a pyramid. All in transparency, this bottle captures the light and sends it back in amber shades. The whole thing was like a sparkling jewel, presented in a purple colored case.

Hypnôse :

A luxurious feminine bottle, inspired by a Japanese woman draped in her Kimono, and whose elongated shape is gradually transformed into a spiral of crystal whose curves and facets dance with the light. A feminine and modern reinterpretation of the Magic perfume bottle. A nectar of a composition made of contrasts. More than bewitching, the " Hypnosis " perfume is a sensational and wildly seductive story.

La vie est belle, 2012:

This is displayed in its base, drawing the lower part of a cheerful, enthusiastic and feminine mouth. Moreover, the pink color of this juice clearly refers to the lips of a woman. It also invites us to see life in pink and releases a spontaneous optimism. At the same time, the bottle of La Vie Est Belle also surprises us with the heavy weight of its glass. This is the guarantee of its quality. However, it is nuanced by the absolute lightness of an organza veil, fixed at the level of its collar: in a pearl gray colour, this veil is tied to form two wings, a symbol of freedom. The set also takes on generous and gently curved shapes. Thus, the rounded imprint of La Vie Est Belle facilitates the handling of this bottle. With him, everything is sweetness, happiness, voluptuousness and refinement. The magic operates as soon as its bottle appears. It then only amplifies when you get drunk on its scent.

Idôle, 2019 :

A thin bottle like a whiskey bottle does exist and it was Lancôme who made it! So slim that it does not stand up on its own. For that, you have to find a dedicated base for it. It has the thickness of an IPhone, with even the possibility of covering it with a cover case.

Designed to be "the first of its kind”, Its silhouette is both horizontal and clean, while carrying a golden sphere in its center. The goal here is to embody feminine determination. But then, how is this bottle really surprising? To find out, just look at the sides of its rectangle. Yes, it is indeed the thinnest bottle ever! Idol does not exceed 15 mm in thickness. Its finesse contrasts with its imposing charisma. Its pink color, meanwhile, perfectly evokes femininity. Romanticism, tenderness, seduction and youth are gathered here to sublimate the latest novelty from Lancôme.

The importance of the design bottle in sales

“An attractive perfume bottle can win customers”.

The shape of a perfume bottle has a huge effect on sales. Customers prefer bottles with unconventional shapes or with added functionality, as they provide something that differs from the norm and stands out from the crowd.

- Innovative design and colour: the color of perfume bottle plays an important role in its sales. Buyers often relate a brand to its specific color. When selecting your perfume brand design and color, it is important to choose something unique and different that customers will recognise and gravitate towards.

-Original designs – one that differs from anything already available or that fills a gap in the perfume bottle market are ideal. Buyers who find a product that they’ve never seen or used before are more tempted to try it.

To conclude, with so much of the same on store shelves and fragrances that smell alike, brand owners need to distinguish their brands in the competitive landscape and resonate with consumers. Brands like Lancôme will continue to educate the consumer and fuel the fine fragrance market with new ingredients and innovative bottle designs.