The creation of Gucci's famous collection: Bloom

We all know how successful the Bloom collection have been! One perfume led to many others, all based on the same story, same creation and different alternatives.

Gucci Bloom by Gucci is a Floral fragrance for women, launched in 2017. Since, many derivatives of this perfume have been created, all created on the same base but with different scents. We can say that this range of fragrances has been a huge success for the brand. The story behind the creation is what attracted women the most. Alberto Morillas, the nose behind this fragrance and the director Alessandro Michele had reasons behind this creation: top note is Jasmine, middle note is Tuberose, base note is Rangoon Creeper but why? I am going to explain more about how he created the scents, what is behind that and why it is nowadays a main product for the Italian brand.

Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom.

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates this modern philosophy that is the guiding vision for the House. Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision.

True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations. They live for memorable experiences, to create stories and connect and be insp

ired by the objects, culture and art they choose to be surrounded by. Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design.

About the scent: Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name. The creative director envisioned the scent as a thriving garden full of diverse types of flowers and the rich perfume it emits.

Authenticity is woven through qualitative, highly-concentrated natural ingredients.

“The bottle is not designed feminine to seduce men, but to keep company with the women who wear the perfume. Retro and tender because of its color, with clean, slender lines, and not crafted in transparent glass but in porcelain, a material that I love very much” Alessandro Michele says.