Who are you, la Vie Est Belle's Enthusiast?

Highlight :

55 K

People Talking about

95 K

Mentions

14 M

Estimated Reach

Demographics:

Age:

Most of the La Vie Est Belle buyer this age group 41-55. The next age range is 26-40 age group.

Gender:

60% women who buy the perfume

40% men who buy the perfume

Professions:

The top professions of La vie Est belle’s customers are listed below: Blogger, artists, teacher, photographer, writer…

Interests:

People who buy La Vie Est belle tend to have the below interests:

Lover, food, blogger, shopping, boys, mother…

When they most mention it:

The top 3 months in which people mention “La Vie est Belle” the most are:

May

October

December

World map:

USA, Brazil are the two regions where people mention La vie est belle the most.

Top Influencers:

Lu do Magalu - Brazil

Coii Ramos - Mexico

Le JDD - Paris

Fragrance Direct - UK

Key concepts – associations:

Bottle of lancome, parfum 50ml, Christmas, fragrance, gardenia, valentine surprises

#valentinesurprises, #fragrance

Sentiment score:

79% have a positive experience

19% are neutral

Emojis related to La Vie Est Belle:

La vie est belle vs Idole customer

Although La vie est belle is Lancôme’s fragrance best seller, Idôle is their latest perfume. Having both pink allures, it would be interesting to briefly compare each of their audience.

It appears like Idôle – newest perfume of Lancôme has a younger audience - range 26-40 than La Vie est Belle. In fact, Lancôme targets first Gen Z consumers with Idôle fronted by Zendaya Colleman. Both La Viest belle and Idole customers have “Lover” in top of their interests. Although Idôle buyers are more associated with makeup, blog and lifestyle.

Idôle, as well, is mostly mentioned in October but also in February for Valentine’s day.

Overall people are slightly more satisfied with La vie est belle (79%) than they are with Idôle (72%).

Source : Digimind

Period: 1y

Region :Worldwide

Language : All languages